Craft beer labels

A classic look with an eye toward practicality

One of the main ideas behind Alesong Brewing & Blending was that they would not have one or two “flagship” beers. They release a new line-up of four or five small-batch, one-of-a-kind beers every few months. So they come and go pretty fast.

Designing a unique label for each beer would have been a lot of design time and a lot of cost. The solution was to do something more akin to many wine labels, wherein the design doesn’t change much with each new vintage, but color and some differences in the bottling, like wax tops do some of the work of distinguishing the different types of beer.

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