Ecommerce website

Xtracycle contacted us looking for a new e-commerce website, but the project turned out to be much more than that. In fact this was one of the most complex web development projects we’ve undertaken.

On the surface, the site is about helping people understand the Xtracycle brand, learn about its products, and buy them online.

We created a survey to help recommend the right bike set-up based on a person’s lifestyle.

We designed a bike “builder” page that lets people set up their bike, choosing various options and accessories, and being able to visually see it come together.

Under the hood, we built a system to handle wholesale orders from the company’s network of dealers, as well as special custom shipping methods.

We also integrated the site with several different cloud services the company uses: one for accounting, another for tracking and managing product inventory, another that connects to a warehouse to handle order fulfillment, and still another — a CRM — to handle contacts, email marketing, leads, and the sales process.

All of this was built on WordPress and Woocommerce. These open-source platforms are incredibly flexible and allow limitless customizations. Many of the features on this site would have been very difficult if not impossible to implement on other more closed e-commerce platforms.

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