While a logo is usually the most recognizable and flashiest part of your brand, it’s really a bit like the lead singer in a band. It may take center stage a lot, but it needs to work in context.
Mick Jagger wouldn’t be Mick Jagger without the rest of the band. Likewise, your logo works together with a plethora of other friends: business cards, mailers, posters, packaging, signs and more. What good is a nice logo (or a great singer) if other pieces of the package are boring, confusing, or completely out of tune.
While we can do just about any design work, these are some of the most common items we create for businesses and other organizations:
Brand messaging isn’t a short conversation. While flashy one-off designs can be fun, the true strength of a good brand design is consistency. Your brand becomes easily recognizable and more valuable when people get used to seeing it conveyed in a disciplined and consistent way. Seeing your materials becomes a little like seeing an old friend.
A good designer’s work doesn’t always end at the computer. Usually there is something that has to be physically made. Commercial printing and sign fabrication comes with a whole box of questions and concerns: Do you want 80# or 100# paper? Glossy or matte? Smooth or textured paper? Offset or Digital? Did you remember to get everything ready for prepress? Will the colors you see on your computer screen look the same when they come off the press?
Don’t put yourself through that. We have a lot of experience seeing things through production. Not only are we pros at it, but we love sifting through new paper samples and tinkering with colors to make sure that shade of green perfectly matches your brand’s Pantone color — or maybe it needs just a tad more cyan in it …