We believe every website should be beautiful and visually engaging, but ultimately web design is as much product design as it is graphic design.
Our first thought is always about “user experience,” as we call a person’s interaction with a website. The experience a person has interacting with your website is similar to the experience someone has when they visit your store or office. If it looks nice, but the service is poor, they probably won’t leave happy. Your website is simply another way you serve your customers.
Visitors to your site, more often than not, will have a specific reason for being there. The design needs to make sure it is easy and intuitive for them to accomplish whatever it is they have come to do. That might be simply contacting someone, learning about your services, buying a product, signing up for an event, etc.
The site also needs to appear and function appropriately for whatever type of device it is viewed on. Web design is increasingly becoming “mobile-first.” That is, we often design the mobile views before we design the desktop views — or at least at the same time.
Visually, we work strike the right tone. Walking into law office is not the same as walking into a brew pub, and the visual tone of the site should reinforce your brand, which in turn should reflect what you are all about.
Forest Service Employees for Environmental Ethics
Registrars Committee Western Region