content Posts

SEO: It’s about the content, stupid: two examples

Jan 29, 2018

“SEO” is about content. We tell clients this all the time — although I’m not sure they always believe it. So let’s look at some anecdotal evidence — a couple case studies. Exhibit 1 First from our own site: We had never really promoted on our site that “SEO” was a service we offer. We […]

Links in the WordPress content editor

Jan 22, 2018

For those of you with a WordPress site, here’s a quick video tip on working with links in the backend and explaining a couple small improvements recently added to WordPress. Level: novice.

Your website New Year’s Resolution: Content

Jan 18, 2018

Forget about losing weight or learning a new skill for your New Year’s resolution. Well, maybe not forget about those, but we’ve got a New Year’s resolution that’s perfect for your website — plan out your content for the new year! It’s a brand new year and if you’re anything like most businesses, you’ve running […]

What are SEO ‘keywords’? What do you do with them?

Dec 05, 2017

Getting people to your site: Five questions to ask yourself We’ve written before: SEO starts with content — and you could almost say it ends with content, too. Not quite, but almost. So, as you start writing content for your site, or as you take a fresh look at content that already exists on your […]

Home sweet homepage

Sep 18, 2017

What should be on your homepage? Keep it simple, keep it focused, keep it brief and above all be helpful. Sure, the design and content of your homepage depends a lot on what you do and the various reasons people might be coming to your site. But for our purposes today, let’s generalize a bit: Put […]

New WordPress ‘Text Widget’: some glitches

Aug 03, 2017

If you maintain your own WordPress website and use the Widgets feature to add bits of text or images or other content to the sidebar or footer of your site, it’s a good time to double check how that content is showing up properly. WordPress is normally pretty good about making sure upgrades to the […]

Doing better in search: ‘quality content’

Aug 01, 2017

Clients often ask us about “SEO” — search engine optimization — for their websites. It’s a hard question, because rarely is there a magic solution (if somebody is promising you a magic solution, ask a lot of questions because there are some untoward approaches to SEO that can end up getting you in trouble in […]

“My website sucks” and other signs it’s probably not getting enough attention

May 18, 2017

We’ve all been there. You go to your website, and you just get this “meh” sort of feeling. It might not be obvious why, but inevitably the words “My website sucks” come up. Quickly following this is a desire to abandon the old website and start fresh on a new one. New platform, new code, […]

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